This collaboration arose from a desire to produce a new experience with the brand Dior. It was necessary question to highlight the relation between the luxury and the visual universe completely contrary to the image of the house. The artist Leif Podhajsky came in a natural way both on the artistic plan but also on highly-rated emotional and clears the creations of the artist. The aim of this project is to develop distinct work which push boundaries and communicate engaging ideas.
The perfect mix between tidiness and disorder.
Why do you deserve to win?
I’m so blessed being a part of that project. This is the first time that the image of perfection meet the world of deformity at Dior. Creation is not always about having new ideas. It’s about merging new concept by the reunion of several sensibility. Living through the thoughts and feeling of someone else is the best experience when it’s about creation. The fact that even if we all are so different, we can be able to be on the same side of creativity. Getting out of our comfort zone make magic happens. Rules are about to be broken, create a new normal. That’s why I’m proud of that project ans why I want to share it with people.