I was commissioned by Adobe Stock and Adobe Create Magazine to create a piece of design based on the theme “Caught in limbo”. More specifically, “As a designer we have two choices when it comes to design trends, either make a living riding out the current wave, or look at the evolution of trends and starting the wave ourselves.” I worked in all stages of the project, design, animation, filming, video editing.
Living in the digital age, we tend to research and design in front of our screen. Inspired by this fact, this project blends the digital world, the pages that we are non-stop scrolling, and the physical world, which we humans belong to. The glass lenses in the project represent eyes, the key to everything for a designer, staring at the screen, simply reflecting without absorbing the content. They repeat the current trends rather than create something new. This project, shows the dilemma of whether you should reflect the current trend, get camouflaged and hide yourself in it, or do you broadcast your presence by creating a new pattern that the others will follow and eventually get camouflaged in?
Why do you deserve to win?
I am proud of this piece because I challenged myself to create something new, something that I never tried before. It gave me this opportunity to experiment and challenge my limits. When you firstly look at the video you consider that it has been created using some kind of 3D software. But actually not, to make the final piece, I used Illustrator, After Effects, a camera, an empty picture frame, and eleven small glass domes!
The feedback I received was really positive, people where really impressed by the way in which I approached the brief in order to communicate the message, as well as by the visual outcome. People are considering it as an innovative piece of design, because of the new techniques that have been used and the way it conveys the message. Comments from people where including thoughts such us “2018 trend” achieving exactly what I wanted to communicate (and what the brief was asking for), that creatives should always try to create something new, the new wave, the new trend, rather than following the existing ones.