Tate Exchange Associates include charities to universities, healthcare trusts to community radio stations working within and beyond the arts, working closely with one another and with Tate to respond to the theme of ‘exchange’. The Digital Maker Collective is one of three University of the Arts London Founding Associates invited to be part of the Tate Exchange programme.
The Digital Maker Collective is an open group of University of the Arts staff, students, alumni who share common goals of exploring digital & emerging technologies in the context of arts, education, society and the creative industries.
I designed the identity of the Digital Maker Collective, from the logo to posters and banners, which was shaped by using “windows”, which refer to the digital ‘world’ and represent the various ideas and explorations. The way in which they they expand in the space, using a flexible structure, reflects the ideas of knowledge exchange, collaboration, experimentation and interaction, which is the main idea behind of the workshops & debates of the Digital Maker Collective.
Why do you deserve to win?
I am proud of this piece because I challenged myself to communicate the message from the brief in a really short timeframe, achieving an effective outcome. The feedback I received was really positive, people where really impressed by the way in which I approached the brief in order to communicate the message, as well as by the visual outcome. Both the Digital Maker Collective members and the visitors loved the way in which the posters and the banners communicate the idea of exchanging, the core message of the brief, in such a simple but effective way. The identity attracted even more attention, and it had been shared in lots of design blogs etc, when we shared online the animated versions of the banners and the posters, which brought the graphics to life! From my point of view, the simple straight forward, but effective, communication and design is what makes this project successful.