Sugru brought me in as the lead creative to help them develop, produce and create a series of ads lead by a long form brand film.
The brand film focused on real people from the Sugru community showing us how creative, useful and inspiring the product can be.
This film was supported by 5 short and quirky ads that essentially gave viewers inspiring “how to’s” for various uses. Developing the split screen format clouded Sugru to show both the application and emotional benefit in a short amount of time. My focus was to show the emotional benefit from fixing the things we love yet still help people understand what the product is.
As part of the campaign we also developed the Fix for copy structure, this new platform gives the brand a great way to tell and share their community stories.
You can find the full campaign here http://cargocollective.com/dont_grow_up/Fixing-is-good
Why do you deserve to win?
This was my first big freelance booking since leaving agency life. As well as being the lead creative I had to account manage and help produce the job from start to finish.
The company had worked with many agencies in the past but this campaign out preformed any previous campaign and was much loved by the clients and the fans. In it’s first week the adds where in the top 5% for efficiency in it’s advert set on Facebook and 10 times more effective then any previous campaigns.