A Piece of Home (30second) is the intriguing teaser trailer for the forthcoming full 90second brand film for new menswear label Coatmaker, to be released later this year. The idea is to set up the premise and suspense without revealing all, and most of all set up an introduction for Coatmaker the brand and the coats. We introduce the characters and the idea of a journey but leave the rest to the viewers’ imagination.
Why do you deserve to win?
I wrote, produced, edited and directed both this and the as yet released 90second films. Shot of over days, in eight different locations it was an intense but fun shoot, made on a relatively small budget that did not affect the epic results.
The promo has successfully launched online and during London Fashion Week. The reaction has been unanimous – the questions were asked and the level of intrigue set for both the label and the full film to follow.