The video here: https://player.vimeo.com/video/159924120
A spoof of the iconic Apple ad from the ’80s about geniuses. The idea highlights Trump with some of the most unfit leaders the world has ever seen.
Why do you deserve to win?
The broader idea behind this project was about advertising’s famous take on geniuses. There is a very fine line between geniuses and dictators – they’re both very smart people. The difference lies in their intentions – weather they use their intelligence – weather they use their intelligence to bring people together or pull them apart.