Woolf is a 3 women band, they sing original songs and play guitar in a folksy-country atmosphere. They wanted to release 4 singles, within a period of 6 month and needed an artwork for each that would keep them connected to the same “mother root” but that could illustrate them individually too. I started the process for these album covers outside of the computer, making a mess with oil pastel and watercolors. After trying and mixing for a while, I scanned everything and switched the process to digital. I think for that kind of project, it’s interesting to think outside of the computer frame for the initial phase. I worked on the project while listening to their songs: melancholic, but heartening too and wanted to visualize that with the use big flat brushes and soft pastel strokes .
The watercolors are a big part of Woolf’s identity and I wanted to keep that in mind while still pushing the visuals further, to something slightly darker, as their songs can be.
Why do you deserve to win?
I love working with musicians because the creation process starts using a different sense . As designers we are so focused on using our eyes, and always thinking of everything in a visual way but translating something visually from an input that is not visual is a real and very exciting challenge . I was so happy when Marieke, Ellen and Mylène reacted so positively to the result .