We created a film to raise awareness/encourage donations for Isabella who suffers from Neuroblastoma and amplified this through social outreach and PR.
The client was one of my followers who is the godmother of the little girl. We initially started the campaign to raise awareness via my social media platform One Minute Briefs, which has 16k followers. I then took this as inspiration to deliver a scrip and direct a film with Isabella herself as the star. Here is the film:
Why do you deserve to win?
It gained 20 million+ views, 100k+ shares, including Unilad, Viral Thread and The Hook, sparking 25k+ comments, whilst raising tens of thousands in the process and featuring in the Mirror, Daily Mail, Huffington Post, Channel 5, and BBC. The campaign has raised over 60k for the cause in the process. I’m very proud of the work as it was a piece that a film where I feel the copywriting was key to delivering the emotive impact that the film had on the public. Each line was carefully considered to make it feel like Isabella was swearing…right til the very final moment for maximum impact.