I would like to enter a four-page newsletter, which I wrote in October on behalf of a national chain of opticians. I’ve worked with this client for many years, but the latest edition of their biannual newsletter was by some distance the most stylish and engaging yet produced.
As well as suggesting and researching a balance of clinical, technical and general-interest topics, I was solely responsible for writing, editing and proofreading this newsletter. I worked closely with the freelance graphic designer tasked with assembling the newsletter, to ensure it was as eye-catching and engaging as possible.
This is the newsletter’s 45th edition, and the client has told me it is functioning better than ever as a tool for member opticians around the UK to promote their products and services.
Why do you deserve to win?
Having worked with Sight Care since 2009, I am delighted that every edition of their biannual newsletter sees organic improvement in the quality and style of the finished product. I have been given greater autonomy over the selection and presentation of subjects by Sight Care, since the board of directors increasingly trust my judgement.
Taking technical subjects and condensing them into short, engaging features that can be read by patients of all ages is a significant challenge, particularly given the complex terminology involved in modern optometry. Nonetheless, I am hugely proud of the finished newsletter, which is currently being read in opticians throughout the United Kingdom. I’m delighted that the 18th edition of the newsletter I have worked on is the best yet, and plans are already being drawn up to make the 19th edition better still.
I consider long-term evolutionary projects like these to be the pinnacle of freelance writing, as a writer becomes immersed in his or her subject matter and represents the client with genuine authority. I would also be delighted for Sight Care to be acknowledged for the often unheralded work they conduct on behalf of their member firms each year.