The Global Peace and Unity Festival is a recurring two-day event held at the ExCeL Exhibition Centre in London. It is the largest interfaith and multicultural event of its kind in europe, attracting over 100,000 visitors from across five continents.
My role was to develop an overall creative vision and create a fresh new identity for the festival. I decided to take inspiration from the current cultural climate and the ever-changing landscape of London to help me shape the overall design.
The typographic elements of the logo expresses fun and flexibility. This was influenced by the art movement of Bauhaus, using a combination of colour, objects and fun. I used two main elements in the visual language; the primary colour purple, and a set of colourful shapes signifying diversity. Although there is a primary logo/word mark, it isn’t static due to its advantage of versatility. There is a system in which each colour from the identity is used according to the format and media it is placed in; creating an interesting and unique design which reflects and supports the overall brand.
Why do you deserve to win?
The festival was a great success and was attended by over 125,000 visitors from around the world including celebrities and politicians such as Jermaine Jackson and Mayor of London Sadiq Khan. The brand connected with the public and helped in creating a cohesive, engaging and successful event, bringing together people from different faiths, cultures and backgrounds to celebrate diversity.
To be recognised by fellow designers and industry peers for my work would be the pinnacle of my career and a great personal achievement.