I had to create the visual campaign for a festival developed by an association that promote the Black and Afro cultures. The theme of the festival was “Afro Futurism” and its manifestation through music, movies, conferences and paintings. The challenge was to embrace Afro and black cultures esthetics as well as managing to add science-fiction design. As I am a big fan of black culture throughout music (Jazz, Soul, R&B, Hip-hop and urban music) this theme was very inspiring to me.
Why do you deserve to win?
I am proud of this illustration because I succeeded to mix futuristic design (for example with the metallic gradient color on background and floating elements) and black culture elements (the african clothes elements). The overall impression creates a surreal and strange composition that answer the client prescriptions. I think the illustration is quite original and has great impact, that’s why I think I deserve to win 🙂