This was my own project, put in place to learn all the intricate workings of social networks; what would create followers? (I had none at the start) When is the best time to post? The content would be drawings as the goal was to draw more. As a creative director, I realised I was not drawing very much anymore and I made this project in order to draw every day for a year.
I used Instagram, Google blogspot, Facebook, twitter, and tumblr.
I also wanted to explore the juxtaposition between this digital platform of distribution and hand drawings/handwriting. Thirdly, I love words, I learned french one word at a time, this was my way to spread some knowledge.
Why do you deserve to win?
I do believe I deserve to win as I set out to make this project by myself for myself. It was to spread knowledge about the french language (and make it less intimidating for non-french) and I did!
I got many followers from korea, japan, portugal, denmark – who looked forward to my little drawings and to learn something every day. Th project lasted 365 days, I did not miss 1 day! I kept my (very public) promise to myself.
I gained new clients, new friends and I improved my drawing skills significantly.