Design, Art direction, illustration and copy to create a new brand Identity for a Women’s fashion boutique. Their use of handmade Indian fabrics and the style influence of that helped me to differentiate this brand from a busy landscape of high street fashion chains and boutiques. The logo variations provide optimal message clarity while remaining flexible for a full range of branded print collateral and digital design.
Why do you deserve to win?
I was pleased with the overall aesthetic and the way the final design elegantly fuse Western fashion design principles with Eastern style. Simply making my most stylish and discerning client happy with what she described as a ‘masterpiece of timeless elegance’ is enough to make me feel this project deserves to win. I hope there will be a significant ROI for my client in the near future but it’s too early to say.