Purr City is a pet project. It is a fictitious utopian world, where cats saw the flaws in human society and broke away to form a better way of life; it was created with a cat sense of humour.
I worked with a graphic designer to come up with the designs and we worked together until we were both satisfied with the results.
The cats are anthropomorphised and their faces are expressionate, their faces convey the emotions they feel, be it wonder, excitement, joy, tenacity.
The cats are active, representing different disciplines and performing erudite activities in society. There is the philosopher cat, a supercat, Apollo (mythology), a saxophone cat (music), a dancer cat (modelled on the musical Fame)
Why do you deserve to win?
On the careers page, different professions in society are illustrated and promoted, communicating ideals. There is often with a double entendre, which adults can understand. A cat reads Animal Farm with the Queen Cat on the front cover as all animals are equal but cats are more equal than others.
The teacher cat is teaching how to calculate the height of trees for cats to climb, using Pythagorus theorem (the relationship between triangles)
The designs have been well crafted to form representations of people and to communicate messages of learning and activities to emulate the real world in an entertaining manner.
The images communicate messages of compassion (raising money and feeding homeless cats), play, learning, and living in harmony with one another, to make up a utopian society. They play sports (ball, car racing, tree-climbing) and study hard to learn each other’s languages, making them multi-cultural. Supercat has a big P emblazoned on her outfit for Purr!