A new kind of Yoga Club was established in 2016. Moon Yoga Club would become a high end women’s heath club in Bergen, with rock star yogi’s who will get you a healthier life style by giving hot yoga lessons mainly focused on getting a women’s energy flowing again. It would give you the strength and clearness to make the right choices for your life.
– find your true north –
This is the tagline and the beginning of the creation of the identity. The logo became a compass, but also a woman sitting in a yoga position – a simple but iconic and intriguing symbol. The rest flowed from this, the colors soft, the type round but with sharp edges. I had the privilege to make the identity and all the rest of the materials like a brochures, cards, bags, and even a juice line together with the owner. She would lay down the idea and I would make a concept out of it and created the designs for it.
Why do you deserve to win?
The yoga Club and juices are a succes and one of its kind. I’m proud of this project because I really created and made real the dream someone had in their mind by listening and creating together with her. We had an open process and she commented or gave input every step of the way. It was not a struggle but a good vibe project!