Arup was commissioned by 100 Resilient Cities to support the City of Amman to develop a City Resilience Strategy. Amman, is one of the Middle East’s most thriving metropolises. It is the political, cultural, and commercial center of Jordan and a thriving regional economic powerhouse and home to around 4 million residents, more than 42% of Jordan’s total population. Like many other cities globally, Amman faces a number of resilience challenges, including drought, terrorism, surface floods, infrastructure failure, unemployment amongst others. These challenges have been aggravated by the recent influx of refugees who have fled from regional conflicts. This influx has put pressure on the city’s infrastructure and its ability to deliver basic services. The Amman Resilience Strategy is a plan that sets out the city’s vision, goals and actions to address the city’s challenges and make Amman more resilient.
My role in the project started after the written strategy was finalised. My tasks included the editorial design, to visually communicate the strategy and its key messages, to be a graphically progressive document and to reach to out the widest audience to maximise the impact, also to create data visualisation, infographic, and a visual identity for this project.
Why do you deserve to win?
The amount of information is enormous and one of my main challenges was to present everything in a well-organised manner. I spent significant time understanding the context of the project, the city, the strategy, the sequential logic of the strategy content as well as analysing the data to ensure the information can be clearly disseminated and understood by the majority of people. Furthermore, during the execution of the project, there were some limitations, including the restricted image bank as well as the branding. I therefore turned this challenge into an opportunity and didn’t settle for ‘good’. I researched for additional images, paid great attention to every single detail – from the selection with multi-background/age/sex of people, to the colour of the images, to the choice of recycled paper. The latter has been carefully selected to support the waste management challenges facing Amman.
With limited resources, I am proud of how I pushed the boundary. This strategy not only fits within the existing brand guidelines, but also shows Amman’s unique characteristics.