This is a promotional motion design piece for a coach/consultant focusing on the creative industry. Mr. Gulickx specifically wanted to acquire clients from the creative industries (music/theatre/culture/design) and therefore needed a motion design piece that communicated his strategy effectively. After several talks with him I translated his identity and services into graphical dandyist style as this fitted his service and identity.
Why do you deserve to win?
The biggest challenge of this project was to translate consultancy services into a stylish motion design video that effectively communicates his coaching and consultancy services and style. The most essential part of it was to understand his story and finding out a way how to translate this into a design that communicates it not in a literal manner yet effectively. This design was further translated into his web design and print material. Through this new identity he managed to get many new clients from the creative industries and to stand-out from his peers. Through this collaboration we have been able to extend our working relationship for the coming years and to receive coach and consultancy.