Ice Skating Ireland wanted a Christmas ad for cinemas in Dublin to increase brand awareness and bookings. The brief was to create something with a sense of nostalgia or wonder that would give ice skating at Christmas a magical feeling.
I concepted, wrote and directed Daisy’s Ice Rink.
Why do you deserve to win?
I’m very proud of ‘Daisy’s Ice Rink’ because I think it’s an original* idea executed very well, on schedule and on budget. The film played in cinemas in Dublin and a significant increase in bookings was reported.
*You know you have an original idea when the art director says they can’t find anything similar on Pinterest!