MassChallenge (MC) is the most startup-friendly accelerator. Not only are they crazy about startups and love helping entrepreneurs win, they accelerate innovation in cities thirsting for growth. They globally activate individual cities’ startup ecosystems, stimulating connectivity. This is the concept behind this graphic illustration created for the MC 2017 startup accelerator. It depicts the various aspects of an innovation ecosystem, including icons of the MC primary startup industries: High-tech, Clean Energy, Social Impact, Retail, and Life Sciences. Startups are represented with the paper airplanes that are circling the city, showing that they move through all parts of the ecosystem. I was on the graphic designer and collaborated with the Global Brand Manager, Shannon Sullivan, who dealt with art direction.
Why do you deserve to win?
This graphic illustration was the first of its kind for the MassChallenge brand. I believe this truly brought to life the visual language MassChallenge was developing during their rapid brand development journey. It further expanded their visual library. Not only was it fun to design and collaborate with Global Brand Manager Shannon Sullivan, but has versatile usability and growth for years to come for MassChallenge.