Bit of an unorthodox entry, this.
I wrote a controversial, tongue-in-cheek article about copywriting on Medium.
The article attempts to humorously depict some of the battles a copywriter will come up against in their job, whilst simultaneously arguing that language is fluid and constantly in flux. The article aims to make copywriters laugh (and feel validated), whilst explaining the importance of tone of voice and art direction to non-creatives.
Here it is: https://medium.com/@ClareBarry/everyones-a-copywriter-right-4dbbac741a4d
Why do you deserve to win?
The article went a bit viral after Medium editors picked it to feature on their front page. Considering it’s targeted at a very niche audience (i.e. people in advertising), I somehow managed to make the public at large become interested in copywriting for the 10 minutes or so it took them to read the article and it trended for two days. It can be found floating around Facebook, Twitter, LinkedIn, Reddit having amassed 20,000 shares and (so far) 14,000 claps. It was endorsed by some of the most well known copywriters in the UK and landed me a significant amount of new business.
Whether people agree or disagree with me – the impact of it (and its feedback) made quite a big wave not only in copywriting for a short while, but helped the public to understand copywriting as a skill a little bit better.