Within our technology connected society, the topic of data is something that affects everyone. Datum examines the true cost we pay as users to access these indispensable services. Each action we perform produces a data trail where companies collect information on our interests, demographics, behaviours and geolocations.
Datum functions as an intermediary between users and the companies that collect their data. The main functionalities of Datum is to centralise the data that has been collected on a user via their email(s) or name. The next step is to visualise this data with the interest of allowing users to access, manipulate and delete data that has been collected on them.
By using the General Data Protection Regulation as a legal structure, Datum takes a step towards clarifying the problematic of data mining. Allowing users to exert agency over how their personal data is used by building a barrier between their private and public identities.
Also, as personal data is a sensitive topic, the service is structured by using the technology of Blockchain. Providing users the ability to securely centralize, visualize and archive their data without the fear of their data being hacked.
Why do you deserve to win?
My interest of submitting my project is to raise awareness towards the lack of transparency existent in today’s economic model of collecting and selling personal data without the consent or knowledge of those who produce this data : the user. I am also interested obtaining feedback from industry experts.