I was asked to come up with a concept and naming for a new coffee company inside a workspace.
The concept is about the idea of enjoying coffee while at work, which in the end a cup of coffee becomes your companion. “Another Coffee, Please” became the concept and the name, referencing the idea of re-filling.
The brand was approached literally from its name. I simply reflected the idea of an ‘empty’ container that needs ‘filling’.
This umbrella concept was applied to all the brand elements.
Even the interior furniture has that bottom black line that references a nearly empty container.
The project was pitched, and it won. But still, it hasn’t been produced due to its large production in airports all over the world.
Why do you deserve to win?
Many people deserve to win, I will let the judges decide whether I deserve to win or not ; )