It is said that, on average, we touch our mobile 150 times a day. Theoretically, because we want to be connected at all times. But does that mean we really are connected? This campaign for Sanex Europe reflects on this insight, with an emotional, one-minute commercial that urges the viewer to recapture that most natural of gestures: physical contact between people, which has been scientifically proven to be beneficial for human beings.
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Why do you deserve to win?
The campaign was launched in the Netherlands in october 2016, so we still don’t have enough data to calculate ROI (you can see views on Sanex youtube nederlands’ channel https://www.youtube.com/channel/UChEYq8U-Q21v8ejC6r2HkyA) although this campaign has totally changed how the Sanex brand talks to its audience reminding everyone who has forgotten how important is for a human being to touch and to be touched. And it has done it in a very brave way saying out loud for example that it’s not just ok to have physical contact when you’re old, it’s absolutely necessary.