META is the first digital conference in Dusseldorf. The main topics are digital art, culture, and creativity. Two hundred digital virtuosi and pioneers together discuss digital art and virtual reality there.
Since Digital world is one of the most spontaneous environment you can ever find yourself at, why not use a symbol of this up-to-date and accidental universe to make its visual concept?
Therefore, I used the glitch, a perfect translation of digital unpredictability, as a key element and to develop its design, developing it in key visuals, logo and website formats.
Why do you deserve to win?
Well, I could say that it’s because the communication and visual features were a success.
But not only that. Everything is expected to be perfect nowadays. Especially when you go digital. So, using a flaw to talk about art is a pretty breakthrough to me. It’s thinking different in a world that is supposed to think different.
And, maybe, that’s why this design stood out